BlueRush and Valeyo announce strategic partnership

2018-10-11  |  Toronto, Ontario

BlueRush Inc. (“BlueRush”) (TSXV:BTV), a leading SaaS company providing personalized and interactive video solutions for financial institutions, and Valeyo, a leading solutions provider of insurance products and technologies are excited to announce they have signed a strategic partnership agreement.

This new partnership provides BlueRush a valuable co-selling opportunity within Valeyo’s network of more than 95 Canadian financial institutions, and it supports Valeyo’s strategy to expand its existing suite of lending and protection products through complementary third-party solutions.

BlueRush Partner Account Executive, Steve Abram, notes, “We believe that Valeyo’s market presence will help us expand our financial services presence on a national level and bring our SaaS products to more Canadian Credit Unions. We’ve had tremendous success helping our existing credit union clients who have embraced personalized video as a mechanism to drive online sales and customer growth. Valeyo represents the kind of premier partner we look for as we continue to build our re-sell network and work towards increasing user adoption. We feel that their deep relationships in the industry will help drive the rapid development of our SaaS business and continue to strengthen our presence in the market.”

BlueRush CEO, Steve Taylor, adds, “Over the past year we have been pushing a number of key sales and partner initiatives to increase the market presence of our flagship SaaS products; IndiVideo and DigitalReach. As part of these initiatives we are building a robust partner network to license IndiVideo for their existing clients.”

Valeyo CEO, Nicole Benson, said, “BlueRush’s SaaS products are a perfect addition to our suite of solutions. At Valeyo, it’s critically important that we provide strategic solutions for institutions seeking to streamline their customer offerings and build digital capabilities. IndiVideo has proven market success delivering these results, and with the added strength of a financial services focus, we are excited to deliver BlueRush products to new and existing clients.”

About Valeyo:

Valeyo is a leading Canadian-based provider of insurance and delivery solutions to the financial services industry. At Valeyo our focus is on bringing together the right products, solutions and services to help our partners thrive. It’s more than a promise. It’s the foundation of how we work. And for more than 40 years, we have been creating the connections with people, partners and industry to drive collaboration, revenue growth and opportunity for all our partners. For more information, visit

About BlueRush Inc. and IndiVideo:

BlueRush Inc. is uniquely positioned within the online video market. Video is the fastest growing online content segment with leading analysts predicting that over 80% of content will be consumed as video by 2021. BlueRush develops and markets a disruptive Interactive & Personalized Video Platform called IndiVideo. IndiVideo utilizes proprietary technology that allows for two unique advantages over competitor personalized video technologies: (1) lower cost to mass-scale personalized videos, and (ii) ability to deploy behind any corporate firewall for increased security. These advantages are critical as they allow marketing departments to control their distribution costs, while deploying behind the firewall not only provides increased security but greater connectivity to the client’s data.

BlueRush has a particular focus on delivering measurable value to the Financial Services vertical in areas such as mortgage, loan and credit card origination as well as supporting Pensions Fund and Insurance use cases. IndiVideo is integrated with BlueRush’s SaaS-based content engagement platform DigitalReach which delivers improved sales conversion metrics for over 75,000 financial advisors in some of the world’s most respected financial institutions. The combination of IndiVideo and DigitalReach is unique in the marketplace and provides BlueRush with a differentiated value proposition. For more information please visit

Forward-Looking Statements

Certain statements contained in this press release constitute “forward-looking information” as such term is defined in applicable Canadian securities legislation. The words “may”, “would”, “could”, “should”, “potential”, “will”, “seek”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” and similar expressions as they relate to the Company, including the anticipated results of this new partnership, are intended to identify forward-looking information. All statements other than statements of historical fact may be forward-looking information. Such statements reflect the Company’s current views and intentions with respect to future events, and current information available to the Company, and are subject to certain risks, uncertainties and assumptions. Material factors or assumptions were applied in providing forward-looking information. Many factors could cause the actual results, performance or achievements that may be expressed or implied by such forward-looking information to vary from those described herein should one or more of these risks or uncertainties materialize. These factors include, without limitation: changes in law; the ability to implement business strategies and pursue business opportunities; state of the capital markets; the availability of funds and resources to pursue operations; a novel business model; dependence on key suppliers and local partners; competition; the outcome and cost of any litigation; as well as general economic, market and business conditions, as well as those risk factors discussed or referred to in disclosure documents filed by the Company with the securities regulatory authorities in certain provinces of Canada and available at Should any factor affect the Company in an unexpected manner, or should assumptions underlying the forward looking information prove incorrect, the actual results or events may differ materially from the results or events predicted. Any such forward-looking information is expressly qualified in its entirety by this cautionary statement. Moreover, the Company does not assume responsibility for the accuracy or completeness of such forward-looking information. The forward -looking information included in this press release is made as of the date of this press release and the Company undertakes no obligation to publicly update or revise any forward-looking information, other than as required by applicable law. The Company’s results and forward-looking information and calculations may be affected by fluctuations in exchange rates.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Media Contacts:

Steve Taylor


P: 416.457.9391

Jacqlyn Marcus

Marketing & Communications Manager

P: 416.319.9102